Yo Mama

If only I had seen this ad campaign from American Apparel, the totally confusing and overpriced artsy/hipster clothing brand that all the cool kids are wearing these days. Turns out they make maternity! I could have been wearing a comfy and flattering one-piece for the last nine months. WITH leg warmers. This would have looked so awesome to wear to work.



Okay, for real. Someone explain this to me, because I am too old. Are they being ironic? Is this some sort of retro performance piece, or tongue-in-cheek play on the maternal form? Or is this an ACTUAL fashion suggestion for a gestating mom? I can only imagine the looks I would get picking up Jafta from preschool in this get-up.

Especiall if there was a long walk from having to park a block away.




9 comments:

  1. Dude. How are you supposed to pee a million times a day? This had better be a joke.

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  2. This is great! Every dimple of baby fat would be visable;-)

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  3. that is hilarious! I agree with the pee comment...

    Who would would really believe that would look GOOD on a preggo? I guess I dont' get fashion.

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  4. AA is the starngest fashion trend. My daughter is almost 16 and lives in the stuff. To me it looks like a grade nine home ec project gone bad. It's expensive and ugly...

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  5. My first thought was "how do you get yourself into that thing?" Crane, husband, doula, the older kids?

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  6. you can definitely take the recipe. thanks! :)

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  7. So, I think I can shed a little light. My roommate owns a non-maternity leotard like this from AA and she wears it as leggings with a big top w/ a belt (and the top part of the leotard helps in not having to wear a camisole). I don't think it's that functional though, even if she makes it work as an outfit; and especially as maternity, having to get it on and then take it off to go to the bathroom would be a pain in the butt. On top of them thinking they could market it as an outfit by itself. Maybe they ran out of ideas...

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  8. wrong, just wrong....

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talk to me.

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