Ethos: a better life insurance

This post was sponsored by Ethos Life Insurance



Life insurance is a sticky endeavor for many of us. First of all, it feels morbid. Who wants to talk about death? Or benefitting from someone else's? It can lead to all kinds of uncomfortable conversations and decisions.

It can also be really hard to obtain. Many life insurance brokers put the pressure on, trying to get you to buy more than you need for the benefit of their own commission check. There can be lots of back-and-forth with an agent and the costs and fees are not always transparent. The process can take up to ten weeks to get coverage, and the different plans can feel confusing. Not to mention, it often involves doctor visits and probing questions.

But despite these barriers, it is important. It's especially important for parents. The death of a spouse could leave the remaining parent with not only devastating grief, but a financial hardship. And that is why life insurance exists . . . as a safety need to keep your world running in the face of a tragedy.

Ethos is a new company with the goal of making life insurance simple and accessible for the modern consumer. They've used the technology and interface that younger generations are comfortable with, and created a website where anyone can apply for term life insurance 100% online for free, in as little as 10 minutes. There are no pushy salespeople, no hidden fees, and for 99% of us, no medical exam is required. Most healthy people will be approved instantly, and the best part? There is no upsell. You are in the driver's seat.


Ethos focuses solely on term life insurance, which is much more affordable than other types of life insurance. Term life insurance is life insurance that covers you for a set amount of time, offered in 10, 15, 20, or 30-year terms. (Our family has a 20 year policy, to get us through the child-rearing years and then a little buffer if the unthinkable happened.) If you pass away while the policy is in effect, a pre-set cash payment is paid to whomever you name as a beneficiary, and at the end of the term, the policy expires and is no longer in effect. Choosing the term is a personal decision, but it tends to be the best type of life insurance for most families because it is by far the most affordable and can offer coverage for parents who rely on one another to keep things afloat. (i.e. pretty much most of us.) Term life insurance assures that while your kids are growing up, you could still afford things like your home, college, or the repayment of debts in the case of a spouse's death.

Ethos provides the benefits of a modern consumer experience and the security of a major life insurance company. Ethos has partnered with Assurity, an “Excellent” rated life insurance company with 130 years of experience. Prices are competitive and claims are paid quickly.




Wondering if you need life insurance? Households with young children and one income are in the greatest need. But even if that isn't the case, you should get covered if you have someone you want to protect financially in the event you pass away, such as a spouse or partner who would be financially strained in the event of your death.
Want to get started? You can fill out a quick application at Ethos and see what options are available for you.



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