Rage Against the Minivan is a popular mommy blog with a large and growing audience. Author Kristen Howerton is a marriage and family therapist and mother of four. She has developed a loyal following through her ability to capture the raw emotions of motherhood, while maintaining some levity and a willingness to laugh at herself. Her experience as a family therapist allows her to speak into parenting issues, as well as helping her to draw readers in by encouraging sharing and reflection in comments. Kristen can be sarcastic and weave a funny story, but she can also write poignantly and move parents to greater self-discovery in the same post. Her blog is about authenticity – and readers return because of this relationship. Rage Against the Minivan has placed in the top 25 on the coveted Babble (Disney) Top Mom Blogs list for both 2011 and 2012, and won the industry's Iris Award for Blog of the Year in 2014.
ReadershipKristen’s blog Rage Against the Minivan is widely read, with an average of 400,000 - 600,000 page views each month.
InfluenceIn addition to delivering fresh content at several online media outlets, Kristen also has a loyal following in other social media outlets, including Facebook and Twitter. Kristen has 27k+ followers on facebook at Rage Against the Minivan's fan page. With over 16,000 followers on Twitter, Kristen has a Klout score of 77 – a great measure of her online influence.
ReachIn addition to writing at Rage Against the Minivan, Kristen also contributes at several other high-profile sites. She is a regular contributor at HUFFINGTON POST and at BABBLE VOICES. She is the managing editor at the popular blogging news magazine SHEPOSTS. She has been a regular contributor at the pop culture website MAMAPOP and writes about faith at CONVERSANTLIFE. She is a magazine columnist for the popular Orange County publications OC FAMILY and formerly wrote a weekly advice column at the ORANGE COUNTY REGISTER. Kristen has also had essays published at THE WASHINGTON POST, MSNBC, DIVINE CAROLINE, THE STIR, and BLOGHER.
PressKristen has had her work in print at RELEVANT MAGAZINE, CONSPIRE MAGAZINE, OC FAMILY MAGAZINE, ADOPTIVE FAMILIES MAGAZINE, THE ORANGE COUNTY REGISTER, THE MODESTO BEE, THE WITCHITA EAGLE, and THE BELLEVUE NEWS DEMOCRAT. Her blog was featured in THE NEW YORK TIMES, FORBES, and TIME MAGAZINE. She has also done numerous television appearances, including being interviewed on THE VIEW, THE TODAY SHOW, GOOD MORNING AMERICA, CNN,OUT FRONT WITH ERIKA BURNETT, MSNBC, GOOD DAY LA, FOX NEWS, HEADLINE NEWS, and most recently THE RICKI LAKE SHOW.
AwardsKristen has emerged as one of the top bloggers in the adoption niche, but her universal observations on motherhood have also earned her recognition in the broader blogosphere as well. In 2010, she was chosen as a Blogher Voice of the Year Finalist, and she was also recognized by SocialLuxe lounge as one of the funniest blogs of the year. In 2011, she was named one of the top bloggers in Adoptive Families Magazine, and was also chosen for About.com Reader’s Choice Award and Circle of Mom's Top 25 Funniest Mom Blogs. Kristen placed in the top 25 on the coveted Babble (Disney) Top Mom Blogs list for both 2011 and 2012.
If you are interested in learning more about buying ad space or featuring your product on Rage Against the Minivan, Here are some ways you can partner:
Rage Against the Minivan offers a limited number of ad spaces available for purchase for a flat monthly rate. The rates are based on Rage Against the Minivan’s average monthly pageviews. Ad rates for Rage Against the Minivan are very competitive and offer an excellent value for businesses wanting exposure with a large and loyal audience.
Rage Against the Minivan uses Beacon Ads to serve sidebar ads. By visiting their site, you can see a wide variety of ad options for Rage Against the Minivan, and you can purchase an ad and upload your artwork directly from their site.
Sponsored Content Posts:A recent study estimated that bloggers have more sway than celebrities in terms of influencing purchases. Product endorsements via social media are a relatively new idea, but the trusted relationship bloggers have with their readers can be just as effective as a tv spot, as more and more moms are engaging in blog-reading as their time to unwind. Rage Against the Minivan currently has about 500,000 pageviews each month, and could be a great venue to highlight your product, service, or website. A sponsored post involves organic content that aligns with the typical content of the blog (parenting, motherhood, etc), which includes product messaging and a logo at the top and/or bottom of the page. Kristen can work with you to try to taper the content to fit your brand thematically. Some examples of sponsored content posts include campaigns with Proctor and Gamble, GoGoSqueez applesauce, Glad storage containers, and Chase Bank. If this is of interest to you, you may want to visit these links to see the way that a product can be weaved into organic content without looking like a product pitch, while still providing excellent branding and inspiration for consumer purchase.
Product Reviews:Rage Against the Minivan is not a review site, and as such, posts are not typically written specifically to highlight the features of products or events. Kristen works very hard to maintain the narrative voice as one of storytelling, parenting advice, and humor, with a little advocacy sprinkled in. Her dedication to maintaining this voice is one reason the blog remains a popular online destination for moms. While there are any number of blogs that bill themselves as "PR friendly" and that are happy to publish product reviews, press releases or product specs, such blogs rarely maintain a large and loyal audience. Rage Against the Minivan works hard to create a well-read, content-rich blog and attempts to maintain this same level of quality with brand sponsorships as well. On occasional Kristen will do a review of a product or service that she believe is relevant to a broad audience, but this is rare. A few examples have included the HP TouchSmart, the Windows Phone, and the BabbaBox service.
If sponsoring a post is out of your budget, there are some ways to have your product featured on Rage Against the Minivan in an organic, lifestyle setting. When I receive products that I like, I typically feature them as a product mention within a post. An example of this is a post in which I wrote about a craft and photographed the girls wearing Pippen Lane dresses, or wrote about our first day back to school and featured products by Tea Collection and Etnies. In addition, each week the site does a round-up of interesting links and products. If you would like to submit a product for inclusion, please email rageagainsttheminivan@gmail.
Gift GuidesOcasionally, Rage Against the Minivan does gift guides recommending products that have been tried. Past gift guides have included Christmas gifts, Mother's Day gifts, summer toys, and children's shoes. Gift guides are an economical way of gaining editorial exposure and require submission of the product. Please email to see if there is a gift guide that might be a fit for your product.
Social Media Promotion
If a sponsored post is out of your budget, consider having your product highlighted on Rage Against the Minivan's facebook, twitter, or pinterest page. There is a vast and interactive community of people engaging with these accounts, and a small shout-out can yield great buzz.