Rate Sheet

Partnering with Rage Against the Minivan

Thanks for your interest in featured your product or brand on Rage Against the Minivan.  A recent study estimated that bloggers have more sway than celebrities in terms of influencing purchases.  Product endorsements via social media are a relatively new idea, but the trusted relationship bloggers have with their readers can be just as effective as a tv spot, as more and more moms are engaging in blog-reading as their time to unwind.  Rage Against the Minivan currently has about 400,000 - 500,000 pageviews each month, and could be a great venue to highlight your product, service, or website.  

Here are some ways you can partner:

Sidebar Ads: Rage Against the Minivan offers a limited number of ad spaces available for purchase for a flat monthly rate.  The rates are based on Rage Against the Minivan’s average monthly pageviews (typically 200k - 300k per month).  Ad rates for Rage Against the Minivan are very competitive and offer an excellent value for businesses wanting exposure with a large and loyal audience.

Right hand column, 300x300 square, above fold: $200/month
Right hand column, 300x300 square, below fold: $100/month

Left hand column, 150x150 square, above fold: $100/month
Left hand column, 150x150 square, below fold: $50/month

Product Reviews:

My blog is not a review site, and as such, I do not usually write posts with the goal of highlighting products or events.  I work very hard to maintain the narrative on my site as one of storytelling, parenting advice, and humor, with a little advocacy sprinkled in.  I believe my dedication to maintaining my voice is one reason my blog remains a popular online destination for moms.  While I realize there are any number of blogs that bill themselves as "PR friendly" and that are happy to publish product reviews, press releases or product specs, I am also confident that such blogs rarely maintain a large and loyal audience.  I've worked hard to create a well-read, content-rich blog and I try to maintain this same level of quality with brand sponsorships as well.  On occasional I will do a review of a product or service that I believe is relevant to a broad audience, but this is rare.  A few examples have included the HP TouchSmart, the Windows Phone, and the BabbaBox service.  Product reviews start at $2000 and I only do a few of these each year. For most products, I would recommend partnering through sponsored content posts.

Sponsored Content Posts:

If you are interested in partnering in a way that is mutually beneficial, I am confident that exposure on Rage Against the Minivan can give you a good return on your investment and recommend considering partnering through a sponsored content post.  Sponsored posts start at $1500. A sponsored post involves organic content that aligns with the typical content of my blog (parenting, motherhood, etc), which includes product messaging and a logo at the top and/or bottom of the page.  I can work with you to try to taper the content to fit your brand thematically. Some examples of sponsored content posts include campaigns I did with Proctor and Gamble, GoGoSqueez applesauce, Glad storage containers, and Chase Bank.  If this is of interest to you, I would encourage you to visit these links to see the way that a product can be weaved into organic content without looking like a product pitch, while still providing excellent branding and inspiration for consumer purchase. 

Product Mentions / Friday Finds / Gift Guides
If sponsoring a post is out of your budget, there are some ways to have your product featured on Rage Against the Minivan in an organic, lifestyle setting. When I receive products that I like, I typically feature them as a product mention within a post.  An example of this is a post in which I wrote about a craft and photographed the girls wearing Pippen Lane dresses.  In addition, each Friday I do a round-up of products I like. If you would like to submit a product for inclusion, please email ragingassistant (at) gmail.com.

Occasionally, I do gift guides recommending products that I have tried, and also feature a list of products I like every Friday.  Past gift guides have included Christmas gifts, Mother's Day gifts, summer toys, and children's shoes.  Please contact to me to see if I am writing a gift guide that might be a fit for your product.

Giveaways:

I don't do many giveaways, because they require a good deal of administration, but I do them occasionally if it's a product I believe will be of great interest and value to readers and myself.  Giveaways are a great way to generate buzz for a product.  I charge an administration fee of $200 to run a giveaway, and also require a sample of the product for review prior to the giveaway.  I usually only do giveaways for products above $50 in value.  I use Rafflecopter for all giveaways to ensure that entries are counted correctly and randomly chosen.

If you are interested in learning more about buying ad space or featuring your product on Rage Against the Minivan, please email ragingassistant (at) gmail.com.  You can also contact my agent directly.  I am represented by Sway Media Group.